About me

My background isn't linear. It's gone from internet communities to a failed NFT marketplace to an agency I shut down myself to four years of go-to-market inside infrastructure companies.

Right now I'm freelancing, doing growth work for founders I know, mostly around fundraising and early go-to-market. Since December 2025 I've been deep in AI tooling: building outbound systems on Clay and Apollo, and writing small tools with Claude and putting them somewhere they actually run.

I'm remote, in Bengaluru some of the time, and open to relocating.

How I got here

I was 20, partway through a bachelor's degree, when COVID shut everything down. The expected next step was a placement, maybe an MBA, something with a name attached to it. With nowhere to be, I went onto the internet instead: Discord servers, mostly. I made friends across a dozen time zones, sat in cohorts run by strangers, and eventually ran the intro sessions for new members myself. I liked working in public with people I'd never met. That is where I actually learned to work.

Almost none of what I know came from a classroom. It came from open source, from reading other people's code and docs, and from finding out the hard way: buying software I didn't need, trying tools that turned out to be useless, and losing money on both until the pattern got clear. I still learn that way. It's slower than being taught and it sticks better.

It did not go down well at home. In 2021, from Ranchi, what I was doing wasn't a career. It was a thing I had to keep explaining, to people who were being reasonable. I didn't have a good answer for a while.

That year one of those groups became a company. We co-built an NFT marketplace, assembled entirely from people I'd only ever seen as usernames. It died when the funding didn't land, about two months before the bull run started. The lesson wasn't "right but early". It was that conviction and timing are separate variables, and you can have one without the other.

Then I started AdsMark Media with another friend from the internet and ran it into 2022. Nobody handed me an opening at any point; every client came from a cold message and nothing else. Five of them, two into six-month retainers. I liked that nothing was inherited. I didn't like that my co-founder and I wanted different things and never said so out loud until it was obvious. I shut it down.

In 2022 I took a job at Cryption Network, mostly to learn how a company actually runs: SOPs, process, the parts I had been improvising. I got two products with nothing in common, an NFT collection and a no-code platform for people who couldn't write Solidity. I owned onboarding docs, developer activation and funnel instrumentation, and answered support in Telegram and Discord at 2am for two years. I liked that queue more than any dashboard I had. Every question that came up twice was a place the product had failed to explain itself.

I had an accident later that year. I kept working from home, took a month or two off, and was physically fine within six months. It took closer to a year before I had the energy to be out in the world again. I was working remotely through all of it, so the isolation doubled up. COVID had just ended, everyone was going to their first conferences and meetups in two years, and I sat that window out. The work carried on fine. The rooms I wasn't in are the part I still think about.

The same founders then started a white-label dev agency, Auroblocks, and I moved across to run strategy and marketing. Consulting for early-stage teams: 100+ pages of content, organic search from zero to a million impressions in three months, outbound built from nothing. What stayed with me was the unglamorous half. SOPs and launch frameworks turned out to be the most portable thing I have learned.

In March 2024 I joined LayerEdge as the only growth hire. I joined a Bitcoin scaling network and left a proof-verification company, and I owned go-to-market through that pivot across both the product roadmap and the funnel. For five months of it the whole team lived and worked out of Vietnam, in one place, eating and shipping together. After two years of remote that was the opposite extreme, and it suited me more than I expected.

I wrote the developer docs from the whitepaper, and 10+ teams built on them with no grants and no incentives. I liked that more than any number I could report. I was also the only person on the partnership side, which meant 300+ calls with founders, infrastructure providers and investors, and carrying the ones that worked all the way through integration and past it. I didn't like how much of the attention in that industry was untethered from whether anything actually worked. You could run an excellent go-to-market and still watch the market reward the loudest thing in the room.

I left in August 2025. The systems were built and running and there wasn't much left to grow into, and I wanted to look at AI properly rather than in the gaps between other work. I spent the rest of that year moving: a month across Thailand, then a month in Rishikesh doing community work and running yoga sessions by the Ganges.

What I want next is a growth generalist role somewhere early enough that the answers aren't written down yet. I'd rather join a team where I can learn from people ahead of me and still be useful from week one, whatever the title ends up being.