Work

Freelance growth and go-to-market

Selected work

• ·Growth work for founders I know: early go-to-market, positioning, launch sequencing, and the fundraising material underneath it.
• ·Spent a couple of months with a stablecoin neobank on investor relations, pitch deck strategy and partnerships.
• ·Deep in AI tooling since December. Research and enrichment workflows, and small internal tools I write with Claude Code and put somewhere they actually run.

GTM & Growth Lead, Acting CSO

Selected work

• ·The only growth hire. Owned the company-wide pivot from a Bitcoin scaling network to distributed proof-verification infrastructure: product strategy, roadmap and launch sequencing on one side, every input to the funnel on the other, all while the product was still shipping. Wrote every external word through it, from the new narrative to the investor memo and pitch deck, and got leverage from a bench of interns and part-time contractors working off SOPs I wrote.
• ·Ran the entire partner motion alone: 300+ conversations with founders, infrastructure providers, node partners and investors, carried from first contact through integration and past it. 50+ partnerships signed, 10 to 20 of them deep enough that engineering worked on both sides, including RISC Zero, Succinct, Babylon, Cosmos Interchain and Hyperlane. I ran the technical evaluations alongside our engineers and negotiated the commercial terms myself.
• ·Ran vendor selection as a competitive process instead of taking first quotes: roughly a year of compute credits, and $100K+ cut on identity verification by securing free credits on plans that were sold as paid-only.
• ·Launched the node-partner channel from cold contact to live activation in under 30 days, on target. Sourced, enriched, educated and activated partners whose combined operator bases ran to tens of thousands of machines, which is how a two-sided network gets a supply side without paying for one.
• ·Built the community from zero to 50,000+ on Discord: a 100+ ambassador programme with its own task and reward mechanics, recognition tiers for members who found bugs or answered other people’s questions, and a moderator team I recruited, onboarded and supported. Designed the events, challenges and giveaways that kept it active, online and in person. Owned the loop back to product too, turning bug reports and feature requests into something engineering could act on. The consumer dashboard came out of that loop.
• ·Attacked the onboarding bottleneck by writing the developer docs from the whitepaper. That is the difference between a research paper and something a team can build against without filing a support ticket. 10+ teams then built and shipped on testnet with no grants and no incentives.
• ·Represented the company across Dubai, Singapore, Vietnam and Thailand, turning speaking slots into 10+ deals closed in person. Ran a 300-person conference end to end, selling $15K+ of sponsorship off decks I wrote, and built a 100+ creator network across Southeast Asia.

Head of Strategy & Marketing

Selected work

• ·Growth consultant to early-stage protocol and infrastructure teams, building strategy documents, technical documentation and growth plans from scratch for each client.
• ·Multiple protocol launches taken from zero to an active user base.
• ·Took organic search from zero to a million impressions in under three months. Keyword strategy, content architecture and 100+ pages shipped, with no agency and no budget.
• ·Built the enterprise outbound motion from nothing on Apollo, Lemlist, Instantly and LinkedIn, selling white-label engineering builds to enterprise buyers, from ICP definition through to closed.
• ·The part that outlasted me was the unglamorous part: SOPs, launch frameworks, and AI-assisted content workflows running in 2023, before that was standard practice.

Growth & Ecosystem

Selected work

• ·Ran growth for two products with nothing in common: an NFT collection and a no-code developer platform. One title, two entirely different funnels.
• ·Owned developer activation on the platform side: onboarding docs, activation flows and funnel instrumentation. A classic PLG problem, making the product usable by builders who could not write Solidity. The docs had to meet people at the exact point their mental model broke, or they churned silently and never told us why. I learned to find that break and write directly at it.
• ·Ran the community programming end to end across Discord and Telegram: online events, hackathons, giveaways and challenges, and the reward loops behind them.
• ·Answered support in Telegram and Discord at 2am for two years. Every question that came up twice was a place the product had failed to explain itself. That queue became the list of what to write next, and it was more reliable than any analytics I had.

Co-founder

Selected work

• ·Built a marketing agency at 20 on cold outreach alone. No warm intros, no brand, no network to start from. Five clients, two of them into six-month retainers.
• ·Shut it down myself. It was working, but it was going to stay small, and I wanted a higher ceiling.
• ·Before that, co-built an NFT marketplace with people I had only ever met online. It died when funding did not land, two months before the bull run started.
• ·Conviction and timing are separate variables. You can be right about one and still lose.